WEB DESIGN CASE STUDY
Central Hastings Early Learning Centre approached me while they were building their brand new centre on the old grounds of the Hastings Bowling Club. With a lot of competition in the area, they wanted a modern, clean and easy to use website that would set them apart from the other centres in the Hastings CBD area.
I asked a lot of questions to get a very good understanding of what their centre was going to be like, and most importantly, what would set them apart from their competitors. The main one is a focus on the natural environment with plenty of indoor and outdoor space for children to explore freely.
Using what I learned, I gave my advice for the best course of action moving forward, came up with a concept, and produced a website based on that. They were very pleased with the final product. I continued to work closely with them as the opening date approached, changing content on the website whenever required.
They continued to use my services for all of their social media marketing and search engine optimisation. As a result, they have filled their maximum roll numbers in the first year and have now had it increased to 100 children.
At one of their Open Days, the centre manager asked attendees how they heard about the new centre, to which most said Facebook, with one person saying “You kept coming up all over Facebook so I thought the centre must be good!”
“Our customers are more in tune with Facebook, google, twitter and the web generally than other more traditional media such as radio and print advertising.
That’s where Tony is of real value. Tony has helped us plan and execute our social media presence for our start-up business. That plan has seen us exceed our expectations in terms of enquiry and sign ups. We have run print and radio campaigns simultaneously and I am convinced Tony’s work is far more effective.
His attention to our opinions, requests and demands and debates has been professional and very much valued.
I recommend Tony to anyone looking for help in such a way.”
As a result of my web design and online marketing services, here are the statistics for Central Hastings Early Learning Centre over a three month period of September – November 2018.
The website is ranked highly on Google for their main target keywords in Hastings, which is remarkable for a website only about a year old. All of these great results are from organic search engine optimisation, without having any paid ads on Google.